Senior Citizens

The Senior Citizens characterized as a period of integrity and Despair, during which a person focuses on reflecting back on their life. Those who are unsuccessful during this phase will feel that their life has been wasted and will experience many regrets. The individual will be left with feelings of bitterness and despair. Those who feel proud of their accomplishments will feel a sense of integrity. Successfully completing this phase means looking back with few regrets and a general feeling of satisfaction.

Advertising is a form of communication used to encourage or persuade an audience likes a viewers, readers or listeners to continue or take some new action. Most commonly the desired result is to drive consumer behavior with respect to a commercial offering although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media including mass media such as newspaper, magazines, television commercial and many elderly participating in them. Is important that Senior Citizens participate and take them in account in different commercials because it makes feel good and part of the population.

Many people think that seniors aren't interested in anything other than prescription medications or that they don't have the money to spend because they live on fixed incomes. As with any niche group, we need to know how to start campaign marketing to seniors. We need to know what they want and what types of advertising is most effective with them. The advertising by different age group can increase the effectiveness of your advertising campaigns and result increased sales and profit.

The elderly have different product needs and reference points than younger generations. The goal when advertising the elderly is to reach them with age appropriate references without being offensive, intensive or patronizing. The Senior Citizens liked ads that showed older people as being clever, vibrant and having a sense of humor. Is important to know that everybody will become elderly in our life and we must care for adults. When elderly involved in different advertisement they feel good and not discriminated.